Spanish COFAMA company business matchmaking actities which were designed and organized by Bon-wine Culture Consulting Company succeeded.
At the beginning of 2007, on the basic of success of entering Hong Kong market, Spanish COFAMA planed to exploit Chinese wine market..They assigned the Bon-wine company to do the business matchmaking activities for them in China. After accepting this task, Bon-wine company studied the COFAMA’s situation and analyzed its particularities first, and then set up a business mathcmaking plan for it. In this procedure, Bon-wine company translated and edited the COFAMA company’s introduction of winery and wine products, ordered the professional wine exhibition for it to participate in and invite many imprted wine agents to meet with them in the exhibition.
In the wine exhibition, Bon-wine’s staff helped the COFAMA decorated the booth, arranged the reception and interpreter and reported the news of COFAMA in the exhibition on China Wines Information Website. Bon-wine company do all the things which they can do for the COFAMA so that COFAMA’s booth was the hot spot in the Shanghai International Alcoholic exhibition.
On the day of Shanghai International Alcoholic Exhibition’s inauguration, Spanish COFAMA Wine Tasting Event, which was designed and organized by Bon-wine company, was held. So many wine importers came to participate in it that the tasting room was boiled. The representative of COFAMA Not only introduced their winery and wines by way of pictures, but also presented their wine’s characteritics while tasting. Shanghai TV station assigned reproter to screen the process of this tasting event. This event received good results.
Owing to Bon-wine company’s plan and arrangement, the first step of COFAMA company for China was successful. They have reached agreements with many Chinese wine improted companies on cooperation. Recently, they have entered the phase of exportation aad marketing, which established the stable foundation in Chinese wine market.